So many memories surface when summer arrives. I can’t help but think of my childhood and the carefree days between June and September. The responsibilities that came with school disappeared, opening the doors to childhood freedom!
WOW! Kids make life the best kind of busy, and so does being involved with the family business and managing my own brand. Keeping me on my toes, as a mom to three wonderful children, I often find myself pressed for time. Passionate about my profession and caring for others, I am a big believer in enjoying the small things in life. Hiking and enjoying the beauty of nature is just one tip from me to you I really want to share.
From Blackberry Bushes to Olive Trees…
As a mom and the daughter of a farmer, Natalia Fritz has always appreciated the health benefits, locally sourced production, and top quality of the ingredients she uses in her cooking. So almost 10 years ago, when the idea came to her and her husband of replacing the overgrown blackberry bushes at Fritz Winery, it is not surprising that she and Clay came up with the idea of planting olive trees. The idea was not only to prevent potential vineyard diseases but also to be able to extract excellent extra virgin olive oil.
For as long as I can remember I have enjoyed cooking. My intrigue began when I was around 4 or 5 years old. I remember my friend Sara received a Betty Crocker Easy Bake Oven for her 5th birthday, I was instantly fascinated and curious (and probably a tinge jealous). I think I told the Birthday Fairy and Santa for years and years that that is what I wanted. And because I never got one (I also asked for bikes and typewriters and clothes and other toys, so please don’t think my parents or Santa or the Birthday Fairy neglected me), my desire for cooking never faded. It just got stronger.
Like many, many other parents out there, I value providing homemade meals for my family as often as possible. Healthy habits with whole foods have become a basic priority here. So often I find myself thinking about what I am going to cook over the next few days. I LOVE meal planning, and I love sorting through cookbooks and magazines as I imagine pulling together different dishes to complete our meals. So much inspiration out there!
These days my house is filled with three growing kids and a hungry husband. During our busiest days (which feels like every day) I love knowing I can quickly create a well balanced and tasty meal by using my sweet potato tomato sauce. From pasta to pizza, sloppy joes to lasagna roll-ups – I know we’re getting at least 75% vegetables per serving. Pretty cool! And, by combining great flavor with a whole score of health benefits, this sauce brings the sweet potato to play with every bite!
It shouldn’t surprise anyone that a farmer’s daughter gets excited by fresh from-the-earth produce. I love it! When your food actually does something good for you and your family, with no preservatives, no additives, no chemicals – that’s what I’m alllll… about. Now I know we’re all busy and we don’t have time between basketball & baseball practice, music lessons, and homework help to be a professional chef who cooks fresh food all day, every day. But there’s no excuse not to try. Why is it that we use our busy schedules as an excuse to skip real ingredients and compromise? Personally, I am over it!
How does an idea come to be?
How is a brand or product born?
Sometimes it’s as simple as spilling something!
To be more specific, spilling sweet potatoes into marinara sauce. This is exactly how Natalia’s Sweet Potato Tomato Sauce was created, kicking off a healthy and delicious alternative to traditional sauces.
Simplygluten-free.com reviewed my healthy Non-GMO Glutenfree Sweet Potato Tomato Sauce and they RECOMMEND it! Dreams do come true!
“You know the saying, “don’t cry over spilt milk”? Well, in this case it’s spilt pureed sweet potatoes into a pan of marinara sauce intended for the pasta she was making for her family. A happy accident, I must say!…”
I am so excited and proud that my Sweet Potato Tomato Sauce has made its way to Whole Foods!
It is now on the shelves of 23 Northern California stores. What makes me so happy is that it is available to more people! Powered by sweet potatoes, my sauce is a nutritional champion!
Bursting with beta-carotene and vitamins A, B6 & C, sweet potatoes pack tremendous nutritional value to your diet.
This is a picture of me from June 4th – my FIRST vendor fair for D.O.V.E. Distributing. I was able to meet many of their energetic and hardworking account reps. What a great team.
Currently, due to the abundant zucchini in our garden, my family’s latest favorite is to smother it over zoodles (zucchini noodles). Try it for yourself! Assuming you have a spiralizer (if not, it is truly worth the investment):
Spiralize the desired amount of zucchini (for my family of 5, I spiralized 5 medium zucchini), and take the time to gently squeeze as much moisture out of the zucchini as you can. I use several paper towels for this.
Heat 2 tablespoons of olive oil over medium heat in a medium sauté pan.
Add the zucchini noodles, and toss every 20-30 seconds. Once they are cooked through, which should only take 3-4 minutes, remove them from the pan, place onto a platter and set aside.
In a small sauce pan heat 1.5 cups of Natalia’s Sweet Potato Tomato Sauce to a simmer.
Spoon over zoodles and then sprinkle with grated Parmesan cheese.
This is a super healthy, quick, and satisfying meal!
I want to say “Thank-You!!” to my distributor D.O.V.E. for their excellent execution and efficiency in getting my sauce on those coveted shelves in Whole Foods.
Monday, July 13th, 2015
The night Natalia Fritz accidentally spilled puréed sweet potatoes into her marinara sauce, she had no idea that soon she’d be selling the world’s only Sweet Potato Sauce. Now known as Natalia’s Sweet Potato Tomato Sauce, her creation combines great flavor with a whole score of health benefits.
“A farmer’s daughter, I grew up in Bakersfield, California. My family has been growing premium produce for over three generations,” Natalia tells me. “Surrounded by the dedication and pride in one of the best farming communities, I inherited knowledge and high standards for healthy eating.”
Natalia is now showcasing those high standards by making a Non-GMO sauce that uses the nutrient-packed sweet potato. A superfood for sure, each sweet potato is loaded with beta-carotene, vitamins A, B6, C & D and packed with fiber and iron—nutrients which shine through in each serving.
It’s not surprising with health benefits like these that Natalia’s Sweet Potato Tomato Sauce soon made it onto school menus. One health-conscious customer, Diane Rose, the Owner of Montessori Fun preschool, said, “We have used Natalia’s Sweet Potato Tomato Sauce here for the children’s lunches as a base for toasted cheese on english muffins, pizza sauce, sauce for pasta or just plain fun and yummy dip. Kids love to dip their veggies in this sauce and parents love it especially because it is so healthy and made from sweet potatoes.”
Perhaps the most important aspect of Natalia’s sauce is her attention to detail down to the very last ingredient. Along with the impressive health benefits, Natalia’s sauce is:
No Sugar Added
No Artificial Colors or Flavors
No Artificial Ingredients
This month Natalia’s Sweet Potato Tomato Sauce is being featured in North Bay Biz as one of its “November Tastes.” To read more about what they thought, read their article below or follow this link to the North Bay Biz website to see it at the source.
When Natalia Fritz accidentally combined her homemade sweet potato puree with a simmering pot of marinara, she didn’t panic. On the contrary, she introduced her hungry family to Natalia’s Sweet Potato Tomato Sauce, which became a favorite.
“After that pivotal dinner meal, it wasn’t long until I was cooking up batches of my sauce for lasagna, chicken Parmesan, homemade pizza and as a dip for meatballs and chicken fingers. Each dish was a bigger hit than the last,” she writes on her website. “I bought myself a pressure canner and began making it and jarring it for friends and their families.”
Now available online and at select North Bay grocers, it’s gluten free, low fat (no sugar added), has no artificial ingredients and contains 75 percent vegetables (more than 50 percent sweet potato). We used it to season stuffed bell peppers and as a base for pepper pot soup. The sweet potato flavor adds a deliciously unexpected, earthy twist to anything typically made with tomato sauce or paste.