Natalia’s Sweet Potato Tomato Sauce Featured in North Bay Biz

This month Natalia’s Sweet Potato Tomato Sauce is being featured in North Bay Biz as one of its “November Tastes.” To read more about what they thought, read their article below or follow this link to the North Bay Biz website to see it at the source.

When Natalia Fritz accidentally combined her homemade sweet potato puree with a simmering pot of marinara, she didn’t panic. On the contrary, she introduced her hungry family to Natalia’s Sweet Potato Tomato Sauce, which became a favorite.

“After that pivotal dinner meal, it wasn’t long until I was cooking up batches of my sauce for lasagna, chicken Parmesan, homemade pizza and as a dip for meatballs and chicken fingers. Each dish was a bigger hit than the last,” she writes on her website. “I bought myself a pressure canner and began making it and jarring it for friends and their families.”

Now available online and at select North Bay grocers, it’s gluten free, low fat (no sugar added), has no artificial ingredients and contains 75 percent vegetables (more than 50 percent sweet potato). We used it to season stuffed bell peppers and as a base for pepper pot soup. The sweet potato flavor adds a deliciously unexpected, earthy twist to anything typically made with tomato sauce or paste.

Feature in Sonoma West’s Women in Business Journal

In last week’s edition of Sonoma West’s Women in Business Journal, I was honored to find out that I was one of the publication’s featured business women. You can read the full journal at this link here. Or read the full text of the article below! Thank you so much for the honor, Sonoma West Business Journal!

Read-Flavor of the Farm

Natalia’s Kitchen is a small local business with the heart and soul of one woman powering the enterprise along.

Natalia Fritz, the daughter of vegetable farmers, feels a deep kinship with the land and with the food that the land produces. Her respect for powerful ingredients that provide much of what growing bodies need, led to her love of the sweet potato.

Fritz would frequently come home from a trip to the Central Valley with a trunk full of sweet potatoes that she would puree for baby food. In a twist of fate, Fritz discovered the flagship product of Natalia’s Kitchen entirely by accident.

“One night, the house was going crazy. The kids were ready for dinner, my husband was asking me a question, and I accidentally poured all the pureed sweet potato into the marinara sauce for our pasta dinner,” she recounted. She stared at the pot, in part disappointed but on some level knowing it was going to be fine.

“As that point I just said, okay, this is going to be dinner,” she said. Fritz was beyond surprised when her kids all proclaimed that they loved the sweet potato pasta. A few years and multiple recipe refinements later and Natalia’s Sweet Potato Tomato Sauce was born. Fritz hired a food scientist, Dr. Sangeeta Patel of Davis, CA, to get her sauce ready for the market and found a company that could produce her sauce in bum.

Fritz approached Sonoma Country Day School and her sauce was part of the menu at the school for three years, sometimes three days a week, in pasta, pizza, lasagna, and more.

Natalia Fritz is married to Clay Fritz of Fritz Winery, whose tasting room on Dutcher Creek Road offers tastings of wine that visitors to Windsor can also find in the Windsor Tasting Lounge. In addition to launching her own food brand, Natalia Fritz oversees olive oil production from the winery estate’s olive grove and the overall experiential look-and-feel of the winery itself.

Currently Natalia’s Sweet Potato Tomato Sauce is available for purchase at Fritz Winery, Oliver’s Markets, Oakville Grocery in Healdsburg, Shelton’s, and the Windsor Farmers’ market, where Fritz herself is present most Sundays.

What’s New With Natalia’s Sweet Potato Tomato Sauce

It’s been few weeks for Natalia’s Sweet Potato Tomato Sauce, and I’ve been eager to update everyone on my progress! My Sweet Potato Tomato Sauce has now been welcomed into four new locations: Oliver’s Markets, Shelton’s, Oakville Grocery (HBG) and Windsor Farmers Market every Sunday.

My sauce has also been chosen as one of the featured products at the Williams Sonoma Artisan Market in Sonoma, CA this October 10. Products that do well at Williams Sonoma’s Artisans Markets can end up on store shelves nationwide, so it’s sure to be an exciting day.

It’s been such an honor to get this great of a reception from the retail community, and it really speaks to how much consumers value healthy and natural products. Creating a sauce that is Non-GMO, gluten free, low fat, and has no artificial ingredients has been very close to my heart, so it’s great to see shoppers are valuing all the effort that goes into creating a nutrient-packed and healthy sauce.

More From the Windsor Farmers Market

This past weekend I attended my fourth Windsor Farmers Market, and after hearing feedback from many of my visitors, it became very clear that NonGMO products are what consumers are really wanting. After hearing how important it is to have natural grown products, I’m proud to say that Natalia’s Sweet Potato Tomato Sauces is 100% NonGMO and gluten free.

Attending the Windsor Farmers Market, you can really see that people are concerned about what their family is eating and what the nutrient content is. People are constantly asking me about what makes this sweet potato sauce so healthy, and I have to say its because of the nutritional value from the sweet potatoes! As one of nature’s number one superfoods, they’re loaded with beta-carotene, vitamins A, B6, C & D and packed with fiber and iron while still staying all-natural. Don’t forget, my sauce is over 50% pureed sweet potatoes!

I am so excited and grateful for all my customers that keep coming back for more. I can’t thank you all enough!

Details on Natalia’s Sweet Potato Tomato Sauce

The night Natalia Fritz accidentally spilled puréed sweet potatoes into her marinara sauce, she had no idea that soon she’d be selling the world’s only Sweet Potato Sauce. Now known as Natalia’s Sweet Potato Tomato Sauce, her creation combines great flavor with a whole score of health benefits.
Natalia selling her sauces at the Windsor Farmer's Market
“A farmer’s daughter, I grew up in Bakersfield, California. My family has been growing premium produce for over three generations,” Natalia tells me. “Surrounded by the dedication and pride in one of the best farming communities, I inherited knowledge and high standards for healthy eating.”
Natalia and her Sweet Potato Tomato Sauce
Natalia is now showcasing those high standards by making a Non-GMO sauce that uses the nutrient-packed sweet potato. A superfood for sure, each sweet potato is loaded with beta-carotene, vitamins A, B6, C & D and packed with fiber and iron—nutrients which shine through in each serving.
Natalia on Purveyors Kitchen
It’s not surprising with health benefits like these that Natalia’s Sweet Potato Tomato Sauce soon made it onto school menus. One health-conscious customer, Diane Rose, the Owner of Montessori Fun preschool, said, “We have used Natalia’s Sweet Potato Tomato Sauce here for the children’s lunches as a base for toasted cheese on english muffins, pizza sauce, sauce for pasta or just plain fun and yummy dip. Kids love to dip their veggies in this sauce and parents love it especially because it is so healthy and made from sweet potatoes.”

Perhaps the most important aspect of Natalia’s sauce is her attention to detail down to the very last ingredient. (…Story Link)

My First Windsor Farmer’s Market

My first Windsor’s Farmers Market was a hit! I’m so grateful for everyone that came out to try Natalia’s Sweet Potato Tomato Sauce. Right from the start, my booth neighbor at California Balsamic bought the first jar, and though out the day I ended up selling way more than I had expected! I am absolutely thrilled at the opportunity to share my love of sweet potatoes and my family’s recipe with the Windsor Farmers Market.